The Beauty Digital PR Agency
The beauty industry has become increasingly more competitive over the last decade which can oftentimes feel like it’s impossible to catch up with the market leaders. With our decade of experience, we’re masters at getting our beauty clients coverage across dream publications such as Vogue, Women’s Health and Cosmopolitan to get their brands infront of their customers and drive SEO performance.
Start building beauty digital PR links today.
Start building beauty digital PR links today.
Tabloid
We develop juicy angles based on the current news cycle, that we know will peak public interest and appeal to journalists at Nationals and Regionals!
Providing you with a steady flow of links from the likes of TheSun, DailyMail and TheMirror
Consumer
Data
Our PR, Data and SEOs team join forces to uncover highly appealing narratives through unique and primary datasets.
Data-led stories are a great tactic to create breaking stories that are guaranteed standout headlines. We typically see large appetite from high authority, highly relevant publications such as BBC and Forbes
Key Case Studies
We gained 166 links for Longevita with our Sexiest Bald Men Campaign
To gain awareness and build links into Longevita, a hair transplant specialist, we ran a sexiest bald man campaign that looked at how many times celebrities were cited as “sexy” in Google. This story got picked up by IMDB, The Guardian, MSN, Men’s Health, Fox News and many more.
We built 45 links for Flawless.org from publications including Harper’s Bazaar, Cosmopolitan and Elle.
Flawless.org is a non-profit website that offers advice for people considering cosmetic surgery. They came to us wanting a beauty digital PR agency to help grow brand awareness and strengthen domain authority. We ran five campaigns to build 45 links from a number of top-tier beauty publications.
EXAMPLE CAMPAIGNS
The Most Googled Beauty DIY Questions: From Kim Kardashian, Nails to Homemade Makeup Wipes
We secured 29 pieces of coverage,
Digital PR for Beauty Industries FAQS
How long does it take to see results for beauty clients?
After you purchase one of our Digital PR packages, an account manager will be assigned to you within two days. They’ll get in touch to collect any additional information we need to kick off the campaign. Since our packages are low-intervention, we can push a campaign live within three weeks, with links starting to come in during the first month.
What types of Digital PR campaigns are most successful at building links to beauty sites?
Because there are always new trends in the beauty industry, we can leverage our relationship with journalists as an award winning Digital PR Agency to run successful reactive Digital PR campaigns with our tabloid package. However, nothing beats running campaigns with primary data that explores consumer behavior. This provides the press with a unique story that typically results in a much larger number of links. That’s why we’d always recommend our data package for beauty clients.
Why is Digital PR better than other link-building strategies for beauty sites?
Beauty Digital PR allows you to create stories and get coverage in top-tier relevant publications such as Grazia, Vogue, Elle and Cosmopolitan. These links not only boost your SEO performance, but they increase brand awareness and drive traffic through to your site. On Top of this, Digital PR is one of the only strategies that allows you to build links directly into your main category pages, and it allows you to build links at scale which is often desperately needed by newer companies coming to market in order to compete with more established brands. While you might not be able to compete on the overall number of links, you can accelerate growth by focusing on the quality of your link profile.
How do I know if my beauty site needs Digital PR?
Most beauty sites that we audit have a mix of SEO issues and opportunities that are holding back performance, but a link deficit is one of the most common issues we come across. Our recommended strategy is always to start link building as early as possible, because this gives you more time to grow and establish the link building profile while you work on any on-page improvements.
