The Pet Digital PR Agency
The pet industry has exploded over the past few years, making space for a number of innovative start ups to come in and dominate the space. In turn, this has made the space significantly more competitive with brands having to do more to own the top spots on Google. Leveraging Digital PR allows you to build top-tier relevant links at scale and overtake your competitors based on the quality not quantity of your links. Our pet digital PR agency has helped brands big and small earn the best links to drive their SEO efforts forwards.
Start building pet Digital PR links today.
Start building pet Digital PR links today.
Tabloid
We develop juicy angles based on the current news cycle, that we know will peak public interest and appeal to journalists at Nationals and Regionals!
Providing you with a steady flow of links from the likes of TheSun, DailyMail and TheMirror
Consumer
Data
Our PR, Data and SEOs team join forces to uncover highly appealing narratives through unique and primary datasets.
Data-led stories are a great tactic to create breaking stories that are guaranteed standout headlines. We typically see large appetite from high authority, highly relevant publications such as BBC and Forbes
Key Case Studies
We built seven links with a tabloid campaign for Aura Print
Aura Print wanted to run a pet campaign to its homepage, so we put together a reactive Digital PR campaign focussed around throwing your pet the best Halloween paw-ty which got picked up in seven top-tier publications.
EXAMPLE CAMPAIGNS
Your guide to throwing the paw-fect puppy party.
We secured seven pieces of coverage,
Digital PR for Pet Industries FAQS
How long does it take to see results for pet clients?
After purchasing one of our Digital PR packages you’ll be assigned an account manager within two working days. They will be in touch to introduce themselves and collect any additional information that we need in order to kick off your campaign. Due to the fact our packages are low-intervention, we can typically get the campaign live and links flowing in within the first month.
What types of Pet Digital PR campaigns are most successful at building links?
People love to talk about their pets and therefore there is a huge appetite for pet related stories within the media. While there are opportunities for Reactive Digital PR, they tend to be around specific national days and events. This can minimise the number of links that a campaign may capture, which is one of the reasons our Tabloid campaigns come with a minimum link target of 10. Bigger data campaigns are more likely to generate a larger number of links, so if you’re looking for an explosion of coverage our consumer or data packages would be best.
Why is Digital PR better than other link-building strategies for pet brands?
A lot of pet brands lean heavily onto Brand PR which is a great way of getting product-related coverage, however it’s only a small amount of publications that would be interested in publishing these types of stories which can make it difficult to scale. Digital PR offers a solution to this, as it allows you to produce stories curated for the media which are more likely to get picked up on scale. This in turn, grows brand awareness and helps strengthen domain authority so boost organic rankings.
How do I know if my pet site needs Digital PR?
If you’re in a more traditional niche of the pet industry such as clothing, food or collars then you’re going to be competing with highly established brands with strong backlink profiles. It’s unlikely that you’re going to be able to compete with these brands based on the quantity of links, but by working with an award winning Digital PR Agency that focus on the quality and relevancy of links, you can overtake them much quicker.
If you’re in one of the newer niches such as dog supplements, the space is becoming saturated very quickly and being able to position the brand with a strong backlink profile is going to help you reach, and then maintain the top spot in the market.
