In the dynamic world of digital PR, selecting the right agency can significantly impact your brand’s visibility and authority. To help you choose the best digital PR agency for your business, we’ve evaluated numerous companies and compiled a list of top performers for 2025. Each agency brings unique strengths to the table, so you can decide who is best suited to your specific needs.
1. Reboot Online
Location: Remote (UK)
Notable Clients: Just Eat, Viator, Adobe
Why They Stand Out: Reboot Online has established itself as a top digital PR agency, leading the way in innovation and results. Their data-driven approach, supported by a team of PhD-level analysts, ensures campaigns are both effective and forward-thinking. With native speakers across several key markets, they know how to secure international coverage, enhancing global brand visibility. Their unique focus on Hyper-Relevancy Link Building sets them apart, helping brands outperform competitors through niche hard-to-get links. Recent accolades include Best Large SEO Agency of the Year at the UK Search Awards and Best Use of Search at the EU Search Awards. Reboot Online’s commitment to excellence makes them an exceptional choice for brands aiming to elevate their digital presence.
2. Soap Media
Location: Manchester and Preston, UK
Notable Clients: Centre of Excellence, Diversey, Emerson Group
Why They Stand Out: Soap Media is a strategic digital marketing agency offering a comprehensive range of services, including digital PR, SEO, and web development. As a Premier Google Partner since 2005, they have a proven track record of maximising clients’ digital marketing investments through innovative strategies. Their integrated approach ensures that all aspects of a client’s digital presence work harmoniously to achieve business objectives.
3. Curated Digital
Location: London, UK
Notable Clients: Hobbs, Pantone, Specsavers
Why They Stand Out: Curated Digital focuses on aligning commercial goals with strategic actions to fuel business growth. They offer a comprehensive range of services, including SEO, content, digital PR, and social media marketing. Their data-driven insights and customer-first approach have attracted notable clients across various industries. Curated Digital is committed to delivering measurable outcomes and timely execution.
4. Digital Trails
Location: London, UK
Notable Clients: Culture Trip, Menkind, Vision Direct
Why They Stand Out: Digital Trails specialises in enhancing online visibility and reputation management. They offer services such as SEO, content marketing, and digital PR, aiming to build and protect brands’ online presence. Their tailored strategies are designed to meet the unique needs of each client, ensuring effective and targeted campaigns.
5. Motive PR
Location: Nottingham, UK
Notable Clients: Absolute Reg, MuscleFood, Hancocks
Why They Stand Out: Motive PR is a multi-award-winning digital PR and content agency serving both consumer and B2B brands. They design campaigns to deliver maximum impact, bringing clients extensive media coverage and valuable SEO-boosting links. Their portfolio includes successful collaborations with brands across various sectors, demonstrating their versatility and effectiveness.
6. Vixen Digital
Location: Brighton, UK
Notable Clients: EDF Energy, Lindt, Vision Direct
Why They Stand Out: Vixen Digital specialises in SEO and paid media campaigns. They focus on increasing clients’ visibility and connecting them with their ideal customers through tailored strategies. Their services are designed to deliver consistent results and improve return on ad spend, contributing to clients’ growth and success.
7. Ilk Agency
Location: Leeds, UK
Notable Clients: Brewdog, Barratt Developments, Conference Leeds
Why They Stand Out: Ilk Agency offers a broad spectrum of services, including brand development, social media management, PR, and digital marketing. They work with clients across various sectors, leveraging their extensive experience to create engaging and effective campaigns. Their integrated approach ensures cohesive and impactful brand communication.
8. HUB
Location: Leeds, UK
Notable Clients: CareCo, 247 Blinds, La Redoute
Why They Stand Out: HUB is an integrated marketing agency providing services such as strategy and insight, creative services, performance and digital marketing, and media planning and buying. They collaborate closely with clients to bring their brands to life, delivering campaigns that resonate with target audiences and drive results.
9. TrunkBBI
Location: Manchester, UK
Notable Clients: Greene King, Gallagher, Jack Daniels
Why They Stand Out: TrunkBBI positions itself as a creative and performance agency, believing in the power of combining top creatives and performance professionals. They offer services in strategy and insights, branding, film and animation, SEO, digital PR, and more. Their collaborative approach aims to deliver business growth for brands through innovative and effective campaigns.
10. Sleeping Giant Media
Location: Folkestone, UK
Notable Clients: Kwik Fit, JCB Group, KM Group
Why They Stand Out: Sleeping Giant Media is an award-winning digital marketing agency specialising in SEO, PPC, and social media marketing. With over fifteen years of experience, they provide expert-driven digital marketing delivery and commercially-focused insights. Their mission is to deliver digital marketing excellence, helping clients achieve their goals through flexible and effective strategies.
What Makes a Top Digital PR Agency?
A leading digital PR agency combines creativity with data-driven strategies to enhance a brand’s online presence. Key attributes include a proven track record of securing high-quality media placements, a deep understanding of SEO and link-building strategies, and the ability to create newsworthy campaigns that attract attention from journalists and consumers alike.
Top agencies also have strong relationships with journalists and media outlets, ensuring their campaigns gain wide coverage. They leverage data and insights to craft compelling stories that align with brand messaging while offering genuine value to the press. Additionally, a great digital PR agency will have case studies demonstrating measurable results, such as increased organic traffic, improved search rankings, and high-authority backlinks.
Questions to Ask a Digital PR Agency
Before partnering with a digital PR agency, it’s essential to assess their expertise and approach. Asking the right questions can help determine if they align with your business goals. Here are key questions to consider:
- What industries do you specialise in? – Some agencies have expertise in specific sectors, which can be beneficial if your business operates in a niche market.
- Can you share case studies or examples of past successes? – A reputable agency should have a portfolio of successful campaigns that demonstrate tangible results.
- How do you measure success? – Metrics such as media coverage, high-authority backlinks, organic traffic increases, and brand sentiment should be key indicators of performance.
- What is your outreach process? – Understanding how they build and maintain journalist relationships can give insight into their media strategy.
- Do you integrate SEO into your digital PR strategies? – A strong digital PR campaign should complement your SEO efforts by building authoritative links and increasing brand visibility in search results.
- What is your approach to content creation? – Find out how they develop engaging content that resonates with journalists and target audiences.
- How do you tailor campaigns to different markets? – If your business has a global reach, it’s important to work with an agency that understands localisation and international PR strategies.
- What media relationships do you have? – Agencies with well-established journalist connections can secure placements in top-tier publications more efficiently.
- What results can I expect, and in what timeframe? – While digital PR takes time, an experienced agency should provide realistic expectations and a strategic roadmap.
- What is your pricing structure? – Understanding costs and deliverables ensures transparency and prevents unexpected fees.
By carefully considering these questions, businesses can select the best digital PR agency that aligns with their objectives, ensuring impactful campaigns and measurable success.
