The iGaming Digital PR Agency
Earning links to iGaming sites is notoriously difficult because a lot of top-tier publications have policies that avoid linking to any site that markets gambling. However, there are ways around this and through our decade of experience as one of the leading iGaming digital PR agencies, and relationships with 9,000+ journalists, we’ve managed to achieve links for our clients that most iGaming brands can only dream of.
Start building Digital PR links for your iGaming brand today.
Start building Digital PR links for your iGaming brand today.
Tabloid
We develop juicy angles based on the current news cycle, that we know will peak public interest and appeal to journalists at Nationals and Regionals!
Providing you with a steady flow of links from the likes of TheSun, DailyMail and TheMirror
Consumer
Data
Our PR, Data and SEOs team join forces to uncover highly appealing narratives through unique and primary datasets.
Data-led stories are a great tactic to create breaking stories that are guaranteed standout headlines. We typically see large appetite from high authority, highly relevant publications such as BBC and Forbes
Key Case Studies
We’ve built over 1,000 links across four markets for Bonus Finder
Bonus Finder wanted to work with an iGaming digital PR company to build a steady stream of high-quality links for its brands in the UK, US and Canada. Since working together we have delivered a mix of tabloid, consumer and data Digital PR packages that have resulted in over 1,000 links across the four countries from sites like Rolling Stone, Buzzfeed, Fox News, NME, Metro, Vanity Fair Italia, and Toronto Sun.
EXAMPLE CAMPAIGNS
The most haunted US cities
We secured 38 pieces of coverage,
The best places to be vegan in Italy
We secured 64 pieces of coverage,
iGaming Digital PR FAQs
How long does it take to see results for iGaming Digital PR?
You’ll be assigned an account manager within two working days of purchasing one of our Digital PR packages. They’ll be in touch to introduce themselves and collect any additional information that we need to kick off the campaign. Due to the nature of our low-intervention packages, we typically get the campaign live within three weeks and links start coming in during the first month.
How do you get around the strict rules that some publications have about linking to iGaming sites?
Getting around policies that prevent publications linking or promoting iGaming can be difficult, but journalists are always looking for great stories that will receive strong engagement. That’s why we always pitch and run campaigns that we feel publications won’t be able to say no to, which works well. On top of that we have built strong relationships with publications and journalists, and as an award-winning Digital PR Agency they have a lot of trust in our stories. This helps us convert publications that other agencies may have more difficulty doing.
What types of Digital PR campaigns are most successful for iGaming?
Because publications are more hesitant to link to iGaming websites, there are less Reactive PR opportunities than other industries. Because of this, we typically find that our Data package that offers larger data-driven pieces with original insights are most successful for iGaming clients.
Why is digital PR better than other link-building strategies for adult sites?
To work around the stricter publication rules around iGaming, a lot of brands go down the route of paying for their links. Publications accepting paid links tend to ask for a premium cost for iGaming links which makes this activity expensive, and because of the limited number of prospects you’re likely paying for the same links as your competitors instead of differentiating your domain.
Digital PR allows you to earn top-tier links to your product pages which gives your domain a competitive edge and grows brand awareness at the same time.
How do I know if my site needs iGaming digital PR?
Almost every iGaming site that we’ve audited would benefit from Digital PR due to the lack of availability of links from those top authority domains. Links from publications such as Forbes and Yahoo can close the gap on competitors significantly, without having to compete on the sheer number of domains alone.
