The Retail Digital PR Agency
One of the largest challenges as a retail brand can be reaching your consumer to grow brand awareness and ultimately convert them into paying customers. While paid ads can be a great way to do this, a lot of people aren’t ready to purchase straight away and they may need to hear about your brand multiple times before deciding too. Digital PR can be a great way to get your brand mentioned in relevant publications that your customers are reading, whilst also improving your website’s backlink profile to help boost SEO performance.
Start building retail Digital PR links today.
Start building retail Digital PR links today.
Tabloid
We develop juicy angles based on the current news cycle, that we know will peak public interest and appeal to journalists at Nationals and Regionals!
Providing you with a steady flow of links from the likes of TheSun, DailyMail and TheMirror
Consumer
Data
Our PR, Data and SEOs team join forces to uncover highly appealing narratives through unique and primary datasets.
Data-led stories are a great tactic to create breaking stories that are guaranteed standout headlines. We typically see large appetite from high authority, highly relevant publications such as BBC and Forbes
Key Case Studies
We’ve built 500+ links into Jack and Beyond’s main category pages
Jack and Beyond wanted a Digital PR Agency to build links into their homepage and main category pages to help boost their SEO performance. We ran a number of Digital PR campaigns that built 500+ links.
EXAMPLE CAMPAIGNS
REVEALED: THESE are the best desserts as voted by Brits
We secured 208 pieces of coverage,
Celebrity Wedding Cakes: Experts reveal the most expensive
We secured 60 pieces of coverage,
Retail Digital PR FAQs
How long does it take to see results for retail clients?
You’ll be assigned an account manager within two working days of purchasing one of our Digital PR packages. They’ll be in touch to introduce themselves and get any additional information that we need to kick off the campaign. Due to the low-intervention nature of our Digital PR packages, we typically have the campaign live and links coming in within the first month.
What types of retail Digital PR campaigns are most successful at building links?
Publications love stories that focus on consumer behavior, which aligns nicely with the business goals of most retail brands. Typically there are opportunities for Reactive PR by jumping onto trends and offering expert commentary. However, larger data-led campaigns tend to drive many more links.
Why is Digital PR better than other link-building strategies for retail brands?
A lot of publications won’t cover highly commercial stories such as Brand PR, and if they do, they tend not to cover it often. This can cause challenges for businesses looking to continue to grow their backlink profile. Digital PR tends to solve this challenge as it allows you to produce campaigns that are curated with journalists in mind, which increases the likelihood that they get picked up at scale. Getting coverage in these publications helps increase brand awareness and get you in front of your customers where they spend most of their time, online.
How do I know if my retail site needs Digital PR?
Many retail niches are a select few brands who are established market leaders, it can feel like a huge task for smaller, ambitious brands to try and close the gaps. It’s unlikely that you’re going to be able to compete with these brands based on the sheer quantity of their links, but if you can focus on the quality and relevancy of links you could overtake them much quicker.
