The Travel Digital PR Agency
As a travel brand, engaging in Digital PR is essential because it allows you to stay relevant and stand out in the highly competitive market. Leveraging opportunities within the news cycle as well as creating your own stories will allow you to reach potential travelers browsing online, increasing brand awareness and revenue.
Start building travel Digital PR links today.
Start building travel Digital PR links today.
Tabloid
We develop juicy angles based on the current news cycle, that we know will peak public interest and appeal to journalists at Nationals and Regionals!
Providing you with a steady flow of links from the likes of TheSun, DailyMail and TheMirror
Consumer
Data
Our PR, Data and SEOs team join forces to uncover highly appealing narratives through unique and primary datasets.
Data-led stories are a great tactic to create breaking stories that are guaranteed standout headlines. We typically see large appetite from high authority, highly relevant publications such as BBC and Forbes
Key Case Studies
We built 41 links for JR Pass with an average DR of 49.
JR Pass approached us wanting to build links into their homepage to build domain authority and improve rankings for keywords related to “Japan Rail Pass”. By leveraging JR Pass as an expert in Japan Travel we ran 5 campaigns and landed 41 links.
EXAMPLE CAMPAIGNS
[Expert commentary] Everything you need to know before you travel to Japan, from an etiquette expert.
We secured 21 pieces of coverage,
Digital PR for Travel Industries FAQS
How long does it take to see results for travel clients?
Once you’ve purchased one of our Digital PR packages, you’ll be assigned an account manager within two working days. They’ll be able to collect any additional information required to kick off the campaign. Due to the low intervention nature of our packages, we can typically get a campaign live within three weeks with links coming in during the first month.
What types of Digital PR campaigns are most successful at building links to travel sites?
While there are opportunities to run reactive campaigns, we typically find that the opportunities for travel can be fairly seasonal so we always recommend more data led campaigns to ensure success. This provides the press with a story they haven’t come across before, which increases the chances of them covering it, even if it’s not a topic that is necessarily trending in the news cycle at that moment in time.
Why is Digital PR better than other link-building strategies for travel sites?
Digital PR offers a scalable solution to link building, allowing you to maximize your impact and gain coverage in as many top-tier relevant publications as possible. On top of that, a good Digital PR Agency will be able to build links into key category pages with optimised anchor text, something that most brands struggle to do without payment for placement.
How do I know if my travel site needs Digital PR?
Most travel brands tend to have great content, with good quality long-form guides and articles on the site but they struggle to compete for their commercial terms. If this struggle resonates to your position, it’s more than likely that you need Digital PR.
